Introduction
The corkage fee is a tax that affects catering establishments that allow their customers to bring their own bottles of wine. In this article, we will discuss the regulatory, financial and strategic aspects linked to corkage fees. We will also answer the most frequently asked questions on this topic.
1. Regulation of corkage fees
The legal bases of corkage rights
It is governed by French law, in particular the General Tax Code and the Consumer Code. Catering establishments must comply with these regulations to be authorized to offer a corkage service.
Conditions of application
To be able to apply the conditions, the establishment must hold a license to sell drinks for consumption on site (license III or IV). In addition, he must clearly inform his customers of the possibility of bringing their own bottle and of the amount of the tax applied.
2. Calculation and setting of the corkage fee
How is the corkage fee calculated?
It is generally calculated based on the selling price of the bottles of wine offered on the menu. We can set it at a flat rate or as a percentage of the sale price.
Best practices for setting the amount
To set an attractive and profitable corkage fee amount. We advise studying the prices charged by the competition and taking into account the costs linked to the service (glasses, carafes, etc.). An amount that is too high could discourage customers, while an amount that is too low could impact the profitability of the business. the establishment.
3. Advantages and disadvantages of corkage fees
The advantages for establishments
It can constitute a marketing argument, allowing you to stand out from the competition and attract customers looking for a personalized experience. Additionally, this practice can help reduce costs associated with purchasing and storing wines.
Disadvantages and risks
The main disadvantage is the possible loss of income linked to the sale of wine. Additionally, customers may be tempted to bring low-quality bottles, which could detract from the dining experience. Finally, managing this tax can represent an additional administrative burden for the establishment.
4. The impact of corkage fees on customers
Benefits for customers
This allows customers to consume a wine of their choice, that they particularly appreciate or that they would like to discover. They can thus personalize their culinary experience and save money if the corkage price is lower than that of the wines offered on the menu.
Points of vigilance
Customers must pay attention to the amount of the corkage fee and the conditions of application. They must also ensure that the wine they bring is of quality and in harmony with the dishes offered by the establishment.
5. Evolution and prospects of corkage fees
Current trends
The corkage fee remains a marginal practice in France, but in certain regions, such as Burgundy or Bordeaux. The democratization of wine and the search for personalized experiences could contribute to an increase in popularity.
The outlook
With the evolution of consumer habits and the search for personalization, corkage rights could experience renewed interest in the years to come. However, this practice will have to adapt to the challenges of modern catering. For example, these are digitalization, sustainability and corporate social responsibility. Also interesting: How to choose the best wine glass for a professional tasting
Frequently asked questions:
1. What is the corkage fee?
The corkage fee is a tax applied by certain catering establishments allowing their customers to bring their own bottle of wine and consume it on site.
2. Is it legal to offer a corkage fee in my establishment?
Yes, provided you comply with the regulations in force (hold a license to sell drinks to be consumed on site and clearly inform customers).
3. How to set the amount of corkage duty?
The amount of the corkage fee can be set according to the selling price of the bottles of wine offered on the menu, taking into account the costs linked to the service and the prices charged by the competition.
4. What are the advantages and disadvantages of corkage fees for establishments and customers?
For establishments, the corkage fee can constitute a marketing argument and help reduce costs linked to the purchase and storage of wines. However, this practice can result in a loss of income and represent an additional administrative burden. For customers, it offers the opportunity to personalize their dining experience, but consumers must be mindful of the amount of the fee and the quality of the wine they bring.
5. How is the corkage fee perceived and what are the prospects for this practice?
It remains a marginal practice in France, but certain regions are experiencing growing enthusiasm for this formula.
Conclusion
It is a practice that offers interesting opportunities for catering establishments and their customers. Although marginal, this tax could see renewed interest in the years to come. On condition of adapting to the challenges of modern catering and respecting the regulations in force. For establishments wishing to offer a corkage fee, it is essential to correctly set the amount of this tax. It is also important to clearly inform their customers of this tax in order to optimize their dining experience.